The winners in business have shifted markedly in the last decade. When the 2010s began, the world’s top 10 public companies by market capitalization were based in five countries; only two of them were in the tech sector, and none was worth more than $400 billion. Today, all of the top 10 are in the US and China, the majority are tech companies, and some have at least temporarily exceeded $1 trillion in value.
We expect the keys to success will be just as different in 10 years’ time. Several developing trends are likely to fundamentally reshape the future competitive environment, including the rapid advancement of artificial intelligence, the changing global economic order, and increasing scrutiny of the broader contribution of business to society, to name just a few.