In April 2014, ETPanache made its debut. It came as a breezy, stylish and smart complement to the formidable The Economic Times. It was a mix of serious and leisure reading, accompanied with glamorous visuals and an insider take on the corporate world and society. No other business paper had a product like this. ETPanache brought out, day after day, the fun and human side of corporate and start-up India. ETPanache was a trendsetter.